Vivacious Solutions operates the website vivacioussolutions.com and provides digital services including web design, hosting, SEO, social media and advertising, email/SMS marketing, and related consulting.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our Site, contact us, subscribe to updates, or use our Services.

Who we are & contact details

• Vivacious Solutions Office No. 2 & 3, 2nd Floor, Avadh Banquet, C-7, Near Yes Bank, Sanjay Place, Civil Lines, Agra, Uttar Pradesh 282002, India Email: info@vivacioussolutions.com | Phone: +91 75005 00220 Grievance Officer / Data Protection Contact: Privacy Desk, Vivacious Solutions (use the email above)..

2) Information we collect

Information you provide directly Contact/lead details (name, email, phone, company, requirements) via forms, WhatsApp links, or email. Newsletter sign-ups (email address). Project and billing details if you become a customer (business address, GST and invoicing details). Support communications and feedback. Information collected automatically Device and usage data: IP address, browser type, device identifiers, pages visited, time spent, referral URLs. Cookies and similar technologies for essential site operation, analytics (e.g., Google Analytics), and advertising/remarketing pixels (e.g., Google/Meta) where implemented. Information from third parties Advertising and social platforms (e.g., Google Ads, Meta) and lead sources, consistent with your settings on those platforms. Publicly available business data (e.g., company websites/directories).

3) How we use information

We use personal information to: Respond to enquiries and provide quotes; schedule demos/site visits; deliver Services. Send administrative messages, invoices, and service updates. Operate, protect, and improve the Site (analytics, debugging, security). Run marketing/advertising, including remarketing and conversion measurement where enabled. Comply with legal obligations and enforce agreements. Legal bases (where applicable): consent, performance of a contract (or steps prior to it), legitimate interests (e.g., improving services/ensuring security), and legal compliance.

4) Cookies & tracking

We use the following categories of cookies/technologies: Strictly necessary – site functionality, security, load balancing. Analytics – measuring traffic and performance (e.g., Google Analytics). Advertising – ad delivery, frequency capping, and remarketing (e.g., Google Ads/Meta Pixel). Your choices: You can manage cookies in your browser settings (block, delete). If a cookie banner or Cookie Preferences link is present, use it to set granular choices. Google Ads Settings: google.com/settings/ads; Google Analytics opt-out add-on is available from Google. Meta ad preferences can be adjusted in your Facebook/Instagram settings.

5) Email & SMS communications

We send service, transactional, and (with consent or as permitted) marketing messages. You can unsubscribe from marketing emails at any time via the link provided; for SMS/WhatsApp, reply with the stated opt-out keyword. We honor applicable Indian rules for commercial communications (including DND preferences) and platform policies.

6) Sharing of information

We do not sell personal information. We share information only with: Service providers/partners who support our Site or Services (e.g., hosting, analytics, email/SMS delivery, payment and invoicing tools) under confidentiality and data-protection obligations. Advertising & social platforms (only when relevant pixels/tags are implemented). Professional advisors (legal, accounting) and authorities where required by law or to protect rights, safety, or security. Clients when we act as their processor and are instructed to provide campaign data.

7) International transfers

Our vendors may process data in other countries. Where required, we implement appropriate safeguards (contractual and technical) to protect your information.

8) Data retention

Leads/enquiry records: typically 24 months from last interaction. Client/accounting records: retained per legal/tax requirements (usually 7–8 years). Analytics data: retained per analytics tool settings (commonly 26 months). We may retain data longer if necessary to establish or defend legal claims.

9) Security

We use reasonable technical and organizational measures to protect information (restricted access, encryption in transit where supported, monitoring, backups). No method of transmission or storage is 100% secure; risks remain.

10) Your rights

Depending on your location, you may have rights to: Access your information and receive a copy, Correct inaccurate data, Delete data (subject to legal/contractual limits), Withdraw consent where processing is based on consent, Object or restrict certain processing, and Data portability (where applicable). Indian users may also raise a concern with our Grievance Officer listed above. EU/UK users may have additional rights under GDPR/UK GDPR. To exercise rights, email info@vivacioussolutions.com with subject “Privacy Request – vivacioussolutions.com”.